Communicating Strategic Value Through an Engaging Narrative
Project Overview
Helping keep patients safe is at the core of our life sciences client’s mission. The PD Safety (PDS) function adds strategic value by instilling a patient-safety culture and ethos across everything the organisation does. Its strategy is to ensure a ‘safe journey for each individual patient, everywhere.’ They have a critical role within clinical study teams to help ensure safety precautions are in place; and also within the post-marketing space where they ensure the safety of drugs within the public domain.
Over the years, PDS has found it challenging to bring to life their core strategic purpose to engage their own people and help stakeholders understand the valuable work they do. With patient safety work being elevated across the organisation as part of other change efforts, it is increasingly important that colleagues everywhere understand the role of PDS and the critical value they bring for the company and for patients. PDS partnered with Afiniti to help them find and create the Safety story, to present their strategic value across the entire organisation and create sustainable assets that would equip the internal team to tell that story.
Our Solution
With a strong focus on clear, relatable narrative and high impact visuals, we refreshed the patient safety strategy ready for stakeholder consumption.
This involved:
- In-depth interviews with key PDS stakeholders to help ensure the narrative was inclusive
- Interactive review sessions with the leadership team to share progress, invite feedback and encourage discussion and debate
- The use of tools and voting systems to work effectively and in a timely manner
- A self-service toolkit of slides and resources to help raise awareness of the strategy and an understanding of how each of the functions fits in
- A new and engaging brand with a look and feel that distinguished strategic work and projects
- Development of a rich picture to help visualise and bring to life the complex ecosystem that PDS operate in
- A refreshed g-site to act as the go-to place for all strategy-related information
- A communications and engagement strategy to drive purposeful engagement with the wider community
- A sequenced rollout plan to share the refreshed strategic narrative across the function, encouraging leadership ownership, employee discussion and a feedback mechanism
- Video content to help bring to life the strategy and focus on the people that make it all possible
- A template and approach to elevate success stories so they focus more on strategic value delivered for the organisation and for patients
The Differences We Made
- Buy in and support from executive team due to the inclusive and interactive development approach
- Increased awareness and understanding of the role of patient safety through communications specifically developed for World Patient Safety Day
- Sustainable material developed with the long term in mind, including content leveraged for induction purposes
- The development of additional stories found from across the function that showcase the talent, innovation and strategic value that is making a difference for the organisation
- Launched in-person Manager strategy sessions to bring clarity and alignment
Learn more about Afiniti’s deep life sciences consulting experience here.
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