Michael is driven to always find the story that connects people and makes change stick. An accomplished Creative Director with over 25 years of success across design, marketing and publishing, Michael is recognised for his expertise in interpreting business needs and analysing key messages and data to create well-crafted narratives. He passionately looks to apply his conceptual thinking and immersive design solutions to address complex challenges that communicate to the social, emotional and behavioural needs of the audience.
He blends creative and commercial to successfully manage programmes: identifying efficiencies, and effectively leading teams to implement impactful, innovative processes. Through effective communication, he builds long-lasting relationships with trust and mutual respect at all levels. Michael’s strength as both an influential leader and collaborative team player enables him to motivate, educate and bridge the gaps between stakeholders across all levels to achieve desired results.
